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Well it didn’t take long for those worlds to collide!

Twestival’s ‘tweet, meet and give’ happens tomorrow, 12 February. It’s a super-publicised day of real-life social events (in 175 cities!) for a good cause, and it all started on twitter. The aim: raise $1 million for charity:water.

I think this is a fascinating little experiment, and I’m really curious as to how it’s going to go. The first Twestival happened in London in September — and now, less than five months later, it has gone global, grown a conscience and hired a band (ok, several major-label artists). By anyone’s standards that’s an impressive feat.

So will it work? I’m going to go out on a limb (bird pun; sorry) and say YES… but not for the obvious reason.

Sure, I think people want to raise money for this amazing cause, but I also think social media’s queen bees are buzzing about Twestival because they wonder what will happen when we cross the on/off line. Does digital fun play well in the real world, or will we all trek out and shuffle home early? Could talking to each other possibly be as fun as tweeting at each other? I’m not so sure… but I’d love to be proven wrong.