Mashable: Social Media for Social Causes
For a month now, Qui Diaz, Beth Kanter and Geoff Livingston have been hard at work on the Community Philanthropy 2.0 Survey.
The aim of this noble endeavour? With the caveat that the viability of micro-giving a la social media has already been established (I love it when my predictions are right!), the survey aimed to “determine whether there is potential for nonprofits to cultivate significant donors online (defined as someone who gives $1,000 or more), and how that can be accomplished”.
And the verdict? Good news: “a tremendous opportunity” exists for non-profits to use the social web to develop their own roles and profiles, and in doing so, to “cultivate the next generation of major donors”.
Now scamper along and read those results!
