Smart mobs and smarter media
Yesterday afternoon I had the colossal, mind-stretching pleasure of taking part in a chat with that wildly be-patterned futurist Howard Rheingold.
The event took place at BBH London and was organised by Made By Many, whose digital lady bug Elin Sjurnsen facilitated.
Rheingold delivered a really interesting overview of his own collective intelligence theories, and then expounded on these in the directions of mobile media, crowdsourcing, and, of huge interest to me, emergent uses of digitally-enabled collective intelligence in conflict hotspots (more on this in a subsequent post).
To borrow and bend a line from a creative visionary of his own, pre-digital time, the experience has pushed me to think about what we talk about when we talk about the web… and communication… and intelligence.
Some of the themes that resonated most with me had to do with knowledge aggregation, and “the action that emerges when people use media to amplify collaborative abilities”. I am especially interested in the examples Rheingold presented of this collectivism happening in socially excluded and economically deprived communities (again, more to come on this one).
One idea I’m still tussling with has to do with a changing definition of literacy. Historically, we have emerged from an oral tradition to a written tradition. Now, hip-deep in a fully digitized written tradition, with bastions of the written word crumbling on every corner, it’s beginning to look like maybe, just maybe, the ability to read and write need not be a prerequisite to engagement with the web, the very medium that emerged out of that written tradition.
This, for me, is a head-spinner of a possibility.
Could we be on the cusp of a digitally-enabled slide to the flip side of the oral tradition? Could the internet and mobile technologies come together in a new way to bring about change for people who have previously been excluded from the entire exchange because they couldn’t (meaningfully) put pen to paper, much less hands to keyboard? It’s something to think about.
Working in digital, it’s easy to think — almost exclusively — of the web as something outside of us, as a tool we use or a place we go to. This is limiting view, though, because it maintains a separation between the people who use the web and the web itself.
Yet Rheingold’s expansion on collective intelligence was a really crucial, timely reminder that the web is so much more than something outside of us. It connects us, so that in a sense, we are the web. And by this definition, it is as powerful and intelligent as the collective power and intelligence of all who use it.