When social media fails: Nestle, Skittles, and now Cash Gordon
Yesterday, I had a rant on the Made by Many blog about the past year’s biggest social media fails. Top of my list of fails: Cash Gordon, the Conservative party’s recent Twitter flop. Here’s an excerpt:
“If you’ve been under a rock or off the grid for the past few hours, you may have missed Cash Gordon, a Conservative fail so epic, so swift, and likely so catastrophic as to qualify as a nuclear fail.CashGordon.com is — well, was, as of 2:24 today — a tatty little site designed to encourage supporters to take part in the eponymous campaign, which highlights the Prime Minister’s links to the Unite union and attacks him for them. So far, so typical — standard political jousting with a touch of the old ad hominem to keep things interesting. But it was in the way this site ‘did social media’ that it all went so wrong…”
