How to be a success in social media
a little bit sassy, but it’s sage advice.
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Mashable: Social Media for Social Causes
For a month now, Qui Diaz, Beth Kanter and Geoff Livingston have been hard at work on the Community Philanthropy 2.0 Survey.
The aim of this noble endeavour? With the caveat that the viability of micro-giving a la social media has already been established (I love it when my predictions are right!), the survey aimed to “determine whether there is potential for nonprofits to cultivate significant donors online (defined as someone who gives $1,000 or more), and how that can be accomplished”.
And the verdict? Good news: “a tremendous opportunity” exists for non-profits to use the social web to develop their own roles and profiles, and in doing so, to “cultivate the next generation of major donors”.
Now scamper along and read those results!
top find this week — MSF’s Condition Critical
The site showcases the human stories of life in bloodsoaked Eastern DRC, and even nudges MSF’s humanitarian work to the side to give these survivors more space, and their stories more weight. I think it’s a clever move. (In fact, I identified this trend a while back — humanizing the cause.)
I’ve got a couple quibbles with the interface (text shows mid-page-load and then disappears; image galleries tough to find), but they’re hardly worth launching at a site that tells stories like this, with pictures like these. Bravo.
twitter + good cause = twestival
Well it didn’t take long for those worlds to collide!
Twestival’s ‘tweet, meet and give’ happens tomorrow, 12 February. It’s a super-publicised day of real-life social events (in 175 cities!) for a good cause, and it all started on twitter. The aim: raise $1 million for charity:water.
I think this is a fascinating little experiment, and I’m really curious as to how it’s going to go. The first Twestival happened in London in September — and now, less than five months later, it has gone global, grown a conscience and hired a band (ok, several major-label artists). By anyone’s standards that’s an impressive feat.
So will it work? I’m going to go out on a limb (bird pun; sorry) and say YES… but not for the obvious reason.
Sure, I think people want to raise money for this amazing cause, but I also think social media’s queen bees are buzzing about Twestival because they wonder what will happen when we cross the on/off line. Does digital fun play well in the real world, or will we all trek out and shuffle home early? Could talking to each other possibly be as fun as tweeting at each other? I’m not so sure… but I’d love to be proven wrong.
